Former garage winemakers, Bob Rawson and Fred Dick started Urbano Cellars in 2006 with the desire to produce food friendly wines that possess character and balance, using blends and more unique varietals such as Chenin Blanc, Grenache, Barbera and Sangiovese, Mourvedre and Tempranillo. In addition, Urbano Cellars balances its collection with Old Vine Zinfandel. Fred and Bob strive to source grapes from smaller growers that subscribe to sustainable growing practices. Our award winning wines are all handcrafted in small lots.
Robert Rawson (pictured, on left), an Ohioan transplant from the city that houses the “Rock-n-Roll” Hall of Fame, made his way west to California in pursuit of love. After graduating from the University of Cincinnati in accounting Bob landed a job with a large accounting firm in San Francisco. Bob’s father was a true wine lover and he was known for having first and second growth Bordeaux in his wine cellar. Bob still works a few hours a week as a Consultant with a wealth management company in Silicon Valley. When he is not at his job there he spends numerous hours at the winery managing finances and making sure Urbano Cellar’s vintages are up to Fred and his standards. After years of making wine in his garage and other wineries’ facilities both Bob and Fred are thrilled to have a winery to call home.
Fred Dick (pictured, on right) is a California native who grew up in the Santa Clara Valley and graduated from University of California, Berkeley. Growing up, both parents were gourmands and avid wine enthusiasts and passed along their passions. Upon graduating, Fred spent several years in the advertising/marketing industry in San Francisco. After the dot com bomb in 2001, Fred began volunteering at a small local winery in Alameda and became enamored with winemaking. “I’m an old ad guy. When I got laid off from my job I took a job at Sunset Cellars in Suisun. I fell in love”, said Fred. Looking for space to produce a barrel of wine, Fred convinced neighbor and good friend Bob Rawson to make some wine in Bob’s garage. After a couple of successful vintages under their belt, and a few UC Davis enology classes, Bob and Fred founded Urbano Cellars in 2006.
Today they source their fruit from a variety of vineyards, including Dry Creek, Green Valley near Suisun, and Clements Hills (part of Lodi).
Fred and Bob balance each other and have a true partnership.
2323 B 4th Street
Berkeley, CA 94710